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D I S C U S S I O N   A N D   V A L O R I Z A T I O N   A D D E N D U M       Evidently,   we   can   speak   of   a   negative   spiral   or   vicious   circle   especially   of   people   with  a  low  social  economic  situation  who  are  obese  and  stay  in  this  low  social  eco-­‐ nomic   situation.   There   is   a   lot   of   advertising   to   buy   fast   food.   Fast   food   is   much   cheaper   than   healthy   food   and   there   is   an   abundance   of   fast   food   in   supermarket   shelves.   Due   to   this   overwhelming   exposure   of   cheap,   tasty,   unhealthy   food,   it   is   difficult  for  lots  of  people  to  choose  for  the  more  expensive  healthy  food.     Hollingworth  et  al  performed  an  economic  analysis  of  interventions  to  treat  child-­‐ hood   obesity.   This   study   showed   that   interventions   are   potentially   cost   effective   although  cost  savings  and  health  benefits  may  not  appear  until  the  sixth  or  seventh   decade   of   life26.   From   that   age   on   most   physical   disabilities   and   health   care   costs   exists.  All  data  show  that  it  is  of  great  importance  to  prevent  people  from  becoming   obese  because  not  only  the  medical  and  psychosocial,  but  also  the  economic  conse-­‐ quences,  are  alarming.     In   The   Netherlands   an   estimated   505.4   million   euros   is   spent   on   direct   conse-­‐ quences  of  obesity,  this  is  approximately  1.6%  of  the  total  healthcare  costs  of  adults   above  the  age  of  2027.     Prevention  programs   Prevention  at  an  early  age  is  necessary  in  reducing  the  problem  of  obesity  or  mal-­‐ nutrition   and   its   co-­‐morbidities,   which   will   be   a   threat   for   the   population   in   the   future.  Health  professionals,  who  provide  primary  care  for  children,  are  in  the  cen-­‐ ter  of  the  pediatric  obesity  epidemic  and  can  play  a  pivotal  role  in  early  detection  of   obesity.  Obesity  in  childhood  is  one  of  the  most  challenging  diseases  to  tackle  these   days.  Once  overweight  or  obesity  is  manifested,  it  is  very  difficult  to  reduce  weight.     Also  for  the  Netherlands  this  tendency  prevails  and  many  local,  as  well  as  national   health  programs  are  focused  on  reducing  the  incidence  of  obesity.  Nowadays,  lots  of   preventing  programs  for  overweight  have  been  developed.  Most  of  these  programs   are  focused  on  healthy  food  and  drinks,  stimulating  exercise  /  physical  activity  and   demoralize   inactive   living.   Apparently   these   programs   are   not   effective   enough.   Thereby,  most  programs  are  aimed  at  school-­‐aged  children  and  adolescents.  Fewer   programs   have   younger   children   as   target   group.   Because   school   aged   children   often   suffer   already   from   obesity,   prevention   at   a   very   early   age   is   of   great   im-­‐ portance  to  prevent  overweight  and  obesity  instead  of  treatment.     Multiple  studies  have  investigated  the  effectiveness  and  functionality  of  prevention   programs   for   overweight   and   obesity   in   childhood.   Cauwenberghe   et   al   found   strong  evidence  of  effect  for  multicomponent  interventions  on  fruit  and  vegetable   intake  in  children.  His  finding  was  based  on  self-­‐reported  dietary  behavior.  Howev-­‐   111  


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